SCOUT: When telling the SCOUT story, it’s best to start with the inspiration behind our name. Our Creative Director Deb loved the name “Scout” ever since she was a little girl and read Harper Lee’s To Kill a Mockingbird. Years later when Demi Moore and Bruce Willis named their own daughter after Lee’s narrator, Deb decided instead that “Scout” would be the perfect name for the Johns family’s wire-haired Dachshund. It was with Scout and Deb’s mother’s words (“We know God has a sense of humor because he invented the Dachshund”) that Bungalow brought the name ‘SCOUT’ into its brands, with the tail-wagging Dachshund as its icon. Just as Scout suggests in our logo, the brand centers on the idea of an ‘on the go’ lifestyle… Wherever you’re headed – be it on vacation, to a game, to a party – SCOUT’s right there to support your busy lives.
SCOUT SPORT: SCOUT Sport happened organically, right at the time when Deb and Ben’s daughter Gussie started playing lacrosse competitively. Game after game, as they cheered, they wondered, where was the market for colorful girls’ gear that maintained each player’s personal style? They aimed to start where the ‘big name’ brands ended, in creating good gear that ties in the Bungalow lifestyle, taking you “from the sidelines and fields to your home.” The SCOUT Sport crest represents a preppy, collegiate concept, targeted to young girls (about age 14 and under) who love lacrosse and are starting to look up to high school and collegiate players… though, as the brand’s products have evolved, the sport of choice has expanded to include Field Hockey, Tennis, Soccer, and Swimming (just to name a few!), and the brand in turn has come to represent female athletes of all ages. The idea behind the brand is the goal: these girls see older girls and women playing the game that they hope to be a part of as they continue to compete on teams and in tournaments.
FOFLOR: As SCOUT began its venture into the tote bag market, members of Bungalow’s team searched every which way to track down the final ‘wow’ piece that would encapsulate the concept for their pop-up bungalow… flooring. The challenge for the booth was bringing in the right design elements that – when styled all together – best represented the lifestyle with which Bungalow aimed to entertain its consumers. What was only supposed to be a singular element of this display ended up becoming one of the most coveted items in Bungalow’s debut! The same ‘Barnboard’ flooring that mystified and intrigued customers as they lived the brand that season at Market is now what you’ll recognize in homes, stores & online, and as the backdrop for photography projects.